Why Does Live Chat Make a Huge Difference in Sales?

Converting visitors into paying customers can be tough. You need a great website, perfectly-written copy and an efficient feedback system.

For a long time, this was all websites could offer. Developments in web browser technology simply hadn't come far enough to break that mold.

Read This Story and You'll Understand Why Live Chat is the Best Sales Tool in Ages. Come with me for a second, and imagine we're back in a year before the internet was a big factor in people's lives. Let's say...1995. You're running a successful store, selling products with a sales staff that is highly skilled. They know how to convert that casual browser into a paying customer. You've trained them well. But in the end, every customer your sales team approaches is a blank slate. It's mostly impossible to know exactly what he/she wants. So you're forced to ask, "Can I help you with anything today?" A general, non-specific question. But there's no real way around it, short of reading your customer's mind.

Now, imagine this. What if every one of your sales team was pre-armed with the following information?

• The city and country of each potential customer in your store
• The amount of time down to the exact second each customer spends looking at a particular item
• The competing store they came from before
• The exact makeup of all the items in the customer's shopping cart
  

Would your sales team approach customers differently? Would they contextualize their conversations, making sure that everything they talked about was relevant to the customer's needs?

Of course they would.

It goes without saying that such a level of detail wasn't possible back in 1995. But now, using our Live Site Monitor and the wealth of information you can access in real time about your visitors, your sales team can be that prepared and drive your sales goals through the roof.